Even the smaller GCC countries understand this is a key area of growth. Bahrain’s Economic Development Board, for example, lists foreign direct investment in healthcare (including digital health solutions) as a priority sector, and its medical devices market will increase by 25 per cent to 30 per cent in 2021 as the number of elective surgical procedures increases. Healthcare digitisation spending will likely reach US$600 million by 2025.
This is all driven by evolving patient attitudes and expectations of the type of care they receive. Virtual care, enabled by telehealth, is expected to become the ‘new normal’ in the GCC region.